It will also help the company to book more revenue in future quarters and offer an enhanced personalised experience to every user. It is aligned with an objective to fish out freeloaders and increase the number of paid subscribers on its platform. Just a day before Netflix revealed a broad rollout of its strategy to crackdown on password-sharing practice in coming months. Undoubtedly, the adoption of a mobile-first strategy in India at a very reasonable price has helped Netflix gain market share and eat into the market of other competitors.īut, the other more convincing reason behind the price drop is the crackdown on password-sharing practices that Netflix is gearing for. Is Netflix India success a real reason behind price cut? In addition, the basic subscription, which allows access to all content on one device, is now priced at Rs 199, instead of the previous Rs 499. Netflix’s mobile-only plan, previously priced at Rs 199 per month, is now priced at Rs 149. Sarandos has attributed the success of historical dramas, especially RRR, and Sanjay Lela Bhansali’s Gangubai Kathiawadi, both streamed following their theatrical premieres, as proof that the platform’s ability to reach millions of consumers is unparalleled. “India is a big prize because it’s an enormous population of entertainment-loving people and we have to have the product they love. So, we are doing the creative part and getting the pricing better and there’s always lots of promise to continue to grow in India. It is a very specific market in terms of (the fact that) they like local content, but also you are seeing their local content is travelling more than ever,” Ted Sarandos, the co-chief executive officer said during an earnings call. By slashing it further, the company has hinted that a mobile-first strategy is the top most priority in the near future across the markets. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.It’s important to note that the prices of Netflix subscriptions are already the lowest in India compared to most countries where the OTT player has made its services available to consumers. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Yes, Statista allows the easy integration of many infographics on other websites. And despite it being the largest one (+18%), the subscription price still looks like a bargain compared to the average price of a premium cable subscription, which sits around $100.Ĭan I integrate infographics into my blog or website? In the first nine months of 2018 alone, Netflix spent $8.5 billion in cash on streaming content, an investment that will pay off in the long run as long as the company continues to grow its international subscriber base.Īs the following chart shows, this week’s change marks the fourth price hike to Netflix’s standard plan in nine years. In order to defend its position as the world’s most popular streaming platform, the company has been investing heavily in original and licensed content. Having last increased its prices in the fall of 2017, Netflix felt it was due another price hike to “continue investing in great entertainment and improving the overall Netflix experience”. For the first time in its history, the company raised the prices for all three streaming plans, including the highest ever increase for the most popular standard plan, allowing HD streaming on up to two devices simultaneously. In a move that disgruntled some customers but delighted many shareholders, Netflix raised the prices for its U.S.
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